Open Access Statement

MARIOBRE: Journal of Marketing Management and Innovative Business Review is an open-access journal, which means that all published content is freely available to readers without subscription fees or registration barriers. The journal is committed to the principles of open science, ensuring that high-quality research is accessible to academics, practitioners, policymakers, and the general public worldwide.

Licensing and Copyright

• All articles published in MARIOBRE are licensed under a Creative Commons Attribution (CC BY) license, allowing users to read, download, copy, distribute, print, search, and link to full-text articles, provided that proper credit is given to the original authors.
• Authors retain copyright of their work while granting the journal the right to publish and distribute the article under the open-access model.

Benefits of Open Access Publishing

• Increased Visibility & Impact: Open access ensures that research reaches a global audience, increasing citation potential and academic influence.
• Faster Knowledge Dissemination: Research findings can be accessed and applied immediately without access restrictions.
• Collaboration & Innovation: Free access to scholarly work fosters collaboration between researchers, industry experts, and institutions worldwide.

By adopting an open-access policy, MARIOBRE supports the dissemination of knowledge and the advancement of research in marketing management and innovative business studies.