MARIOBRE is published biannually, in June and December, by  Master of Management Department, Universitas Kristen Indonesia Paulus.

Focus & Scope

MARIOBRE: Journal of Marketing Management and Innovative Business Review is an academic journal that focuses on the development of theories and practices in the field of marketing management and innovation in the business world. This journal aims to be a place for publishing quality research results and scientific studies, contributing to academics, practitioners, and policy makers in understanding marketing trends and dynamics and business innovation in various industrial sectors.

The scope of this journal's publications includes, but is not limited to, the following topics:

Marketing Management

Marketing strategy
Consumer behavior
Branding and customer loyalty
Digital marketing and e-commerce
Social media-based marketing
Customer relationship management (CRM)

Business Innovation and Transformation

Product and service innovation
Innovative business models
Entrepreneurship and startups
Sustainability and ESG-based business
Technology in marketing and business

Market Research and Data Analysis

Marketing research methods
Big data analytics in marketing
Market trend prediction
The use of artificial intelligence (AI) in marketing strategy

Finance and Business Performance

Financial management in business
The impact of marketing strategy on profitability
Investment and risk in innovative businesses

Global Dynamics and International Marketing

Global marketing strategies
Business adaptation in international markets
Digitalization and cross-border business expansion

The MARIOBRE Journal accepts articles in the form of empirical research, case studies, literature reviews, and conceptual paper that provides new insights into the field of marketing and business innovation.