Analisis Pengaruh Media Promosi Asuransi Jiwa terhadap Peningkatan Jumlah Nasabah PT. Equity Life indonesia cabang Makassar

  • Eben Haezer Patandean Universitas Kristen Indonesia Paulus
  • Andryanus Paridi Universitas Kristen Indonesia Paulus
DOI: https://doi.org/10.63416/mrb.v2i2.279
Keywords: Personal selling, Advertising, Promotional Media, Life Insurance

Abstract

This study aims to determine whether there is an influence between life insurance promotion media on increasing the number of customers of PT. Equity Life Indonesia through multiple linear regression, correlation and determination. The variables used are independent variables, namely Personal Selling promotion media (X1), advertising promotion media (X2) and dependent variables increasing the number of customers (Y). The results of this study, for the influence of personal selling media of 0.918 on increasing the number of customers and on advertising media of 0.923, then the hypothesis states that there is an influence of personal selling and advertising promotion media on increasing the number of customers of PT. Equity Life Indonesia. This can be seen from r = 0.924 meaning the relationship between personal selling media (X1) and advertising (X2) on increasing the number of customers (Y) of 85.5% meaning there is a strong relationship while the rest is influenced by other factors.ing untuk sistem informasi. Abstract ditulis menggunakan Font Times New Roman; size 10; Italic; single space.

References

ANASTASIA, R., RURUK, N., JAYA, A., HALIK, J. B., & LONDONG, J. P. (2023). Pengaruh Relationship Marketing dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Konsumen Mixue Makassar. YOS SOEDARSO ECONOMICS JOURNAL (YEJ), 5(2), 56–70. https://ejurnal.uniyos.ac.id/index.php/ysej-server/article/view/yej5205

Arikunto. (2018). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta.

Caroline, P., Susilowati, D., & Nurlia. (2024). The Effect Of Company Size, Capital Structure And Profitability On Insurance Companies Value In Indonesian Stock Exchange. Management Studies and Entrepreneurship Journal, 5(1), 345–354.

Ghozali, I. (2021). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 26 Edisi 10 (Cetakan X). Badan Penerbit Universitas Diponegoro.

Halik, J. B., & Halik, M. Y. (2024). Open Innovation And Digital Marketing : A Catalyst For Culinary SMEs In Makassar. Jurnal Manajemen, 28(03), 588–612. https://doi.org/10.24912/jm.v28i3.2059

Halik, J. B., Parawansa, D. A. S., Sudirman, I., & Jusni, J. (2023). Implications of IT Awareness and Digital Marketing to Product Distribution on the Performance of Makassar SMEs. 유통과학연구 Journal of Distribution Science, 21(7), 105–116. https://doi.org/10.15722/jds.21.07.202307.105

Halik, J. B., Rantererung, C. L., Sutomo, D. A., Rasinan, D., Daud, M., & Todingbua, M. A. (2024). Era Disruptif (J. B. Halik (ed.); 1st ed.). CV. Adanu Abimata. https://books.google.co.id/books?hl=en&lr=&id=kKUDEQAAQBAJ&oi=fnd&pg=PA179&ots=GVM0GTeahE&sig=ixF8ruUsRR4KmAtdE_GYwrlvO4k&redir_esc=y#v=onepage&q&f=false

Kotler, P. (2018). Manajemen Pemasaran (J. Purba (ed.); 12th ed.). PT. INDEKS.

Kotler, P., & Armstrong, G. (2003). Dasar-dasar Pemasaran (9th ed.). Indeks.

Kotler, P., & Keller, K. (2009). Manajemen Pemasaran (XIII). Erlangga.

Kotler, P., Kertajaya, H., & Setiawan, I. (2019). Marketing 4.0 Bergerak dari Tradisional ke Digital (A. Tarigan (ed.); 1st ed.). PT. Gramedia Pustaka Tama.

Lambe, K. H. P., & Halik, J. B. (2024). INOVASI PRODUK DAN PROSES SEBAGAI KUNCI KEUNGGULAN BERSAING UKM KULINER. Paulus Journal of Accounting (PJA), 6(1), 82–93. https://ojs.ukipaulus.ac.id/index.php/pja/article/view/805

Tamara, K. lorenza the, Jaya, A., & Halik, J. baptista. (2023). Pengaruh Social Media Marketing dan Sales Promotion Terhadap Keputusan Pembelian Tastea Perintis Kemerdekaan Makassar. Jurnal Ekonomi Islam, 19, 112–131.

Tjiptono, F. (2014). Service, Quality & Satisfaction (3rd ed.). PT. Andi.

Yosevina Purba, P., Katharina, N., Govindo, R., & Gunawan, R. (2021). Pengaruh promosi, harga dan loyalitas pelanggan terhadap keputusan pembelian produk minyak gemuk di PT. Cipta Sarana Jaya Abadi. Jurnal Paradigma Ekonomika, 16(4), 785–798. https://doi.org/10.22437/jpe.v16i4.13077

Published
2025-01-09
How to Cite
Patandean, E. H., & Paridi, A. (2025). Analisis Pengaruh Media Promosi Asuransi Jiwa terhadap Peningkatan Jumlah Nasabah PT. Equity Life indonesia cabang Makassar. Journal of Marketing Management and Innovative Business Review, 2(2), 27-36. https://doi.org/10.63416/mrb.v2i2.279
Issue
Vol. 2 No. 2 (2024): Mariobre, December 2024 (ISSN : 3031-4208)
Section
Articles

Copyright (c) 2025 MARIOBRE : Journal of Marketing Management and Innovative Business Review

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

COPYRIGHT NOTICE

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution (CC BY)