Published: 2026-01-31

Impact of Big Data Analytics on Investment Decision Making in the Capital Markets: A Literature Review

Dila Nurfadhila, Nur Yasmin Binti Mohd Hasharudin, Inugrah Ratia Pratiwi, Abin Suarsa, Nur Fatin Kasbun

11-25

PENGARUH MIKROEKONOMI DAN MAKROEKONOMI TERHADAP FIRM VALUE

Awin Satrio Wibowo, Sapto Jumono, Abdurrahman, Eka Bertuah

26-49

The Influence Of Online Customer Review On Purchase Decision Through Mediation Of Perceived Service Quality In The Shopee Marketplace For Fashion Products In Makassar

Nadia Elizabeth Wijaya, Irene Angelica Siwu, Christine Audrey Thompson, Andi Siti Nuraisyah Rahman, Aracel Nestovani Sutanto, Asriah Syam

61-76

THE IMPACT OF OPERATING COST AND REVENUE BUDGETING ON FINANCIAL PERFORMANCE: EVIDENCE FROM BANKING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (2021–2024)

Renika Hasibuan, Refika Sriwidawati Simanullang, Yefta Zega, Thresia Ita Sri Ningsih , Arianti Laia , Yesica Tina Claudia Sirait

77-86

Brand Authenticity and Perceived Service Value as Determining Factors of Consumer Loyalty in Culinary Business of Cafes and Restaurants in Makassar

Gianina Evangeline Kapang, Adeline Aldora Chandra, Audrey Inggrid Larasati Djoemani, Asriah Syam

87-100

Model Mediasi Disiplin Kerja dalam Hubungan Motivasi, Keselamatan Kerja, dan Kinerja Karyawan

Rusman Rusman, Nur Imam Saifuloh, Irdawati Irdawati, Bungaran Panggabean

137-148

THE EFFECT OF TAX KNOWLEDGE, TAX RATES, TAX INCENTIVES, AND TAX SANCTIONS ON MSME TAXPAYER COMPLIANCE: A CASE STUDY IN MEDAN HELVETIA DISTRICT

Renika Hasibuan, Arozanolo Harefa, Theresia Winar Sari Ernawati Duha, Yusuf Zagoto , Refika Sriwidawati Simanullang , Benidar Hartati Zamasi

174-183

THE IMPACT OF DIGITAL MARKETING STRATEGIES AND SOCIAL INFLUENCE IN THE CULINARY INDUSTRY: EVIDENCE FROM RICE BOWL CONSUMERS IN MAKASSAR

Hanisa Arcan Samawati, Mohamad Maruf Hasrul, Edric Aurelio Tan, Jennifer Diaz Almer Lisarib, Levina Chandra, Asriah Syam

184-198

KUALITAS INTERAKSI STREAMER DAN KREDIBILITAS STREAMER: BAGAIMANA KETERLIBATAN PELANGGAN MEMBENTUK KECENDERUNGAN PEMBELIAN IMPULSIF ONLINE?

Andy Kifli Djiwono, Arya Sadely, Devin Riady Shak, Stenly Lorens, M. Dandi Rahman, Elia Ardyan

199-211

FAKTOR SPESIFIK PERUSAHAAN YANG MEMPENGARUHI LIKUIDITAS DI BANK KOMERSIAL INDONESIA

Nabila Tri Januarti, Rintan Anggraini , Farah Margaretha Leon

220-242

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM PRODUK MINUMAN KOPI KEDAI X DI KOTA MAKASSAR

Joan Gabriella Palebangan, Erwinda Gracya Laman, Eltrit Bima Fitrian, Wona Grace Boro

299-307