Roreng, P. P., and G. T. Gala. “Analysis of User Satisfaction Level of BRI Mobile Application Using Mobile Service Quality With Customer Satisfaction Index (CSI) Method (Case Study on Gen Z 1997-2012 in Makassar City)”. Journal of Marketing Management and Innovative Business Review, Vol. 3, no. 1, June 2025, pp. 14-21, doi:10.63416/mrb.v3i1.298.