Gusnawati, G., Indri, G., Dian Eka, N. and Anam, H. (2026) “From Customer Experience to Word-of-Mouth: The Mediating Role of Customer Satisfaction among Shopee Live Users in Indonesia”, Journal of Marketing Management and Innovative Business Review, 4(1), pp. 203-218. doi: 10.63416/mrb.v4i1.499.