Gunawan, Aden, Syamsul Rijal, Mukhtar Galib, and Maulana. 2025. “Correlation Between Switching Costs and Customer Loyalty: Integration of AI in Theoretical and Practical Approaches”. Journal of Marketing Management and Innovative Business Review 2 (2), 68-75. https://doi.org/10.63416/mrb.v2i2.309.