Roreng, P. P., & Gala, G. T. (2025). Analysis of User Satisfaction Level of BRI Mobile Application Using Mobile Service Quality with Customer Satisfaction Index (CSI) Method (Case study on Gen Z 1997-2012 in Makassar City). Journal of Marketing Management and Innovative Business Review, 3(1), 14-21. https://doi.org/10.63416/mrb.v3i1.298