[1]
Gusnawati, G., Indri, G., Dian Eka, N. and Anam, H. 2026. From Customer Experience to Word-of-Mouth: The Mediating Role of Customer Satisfaction among Shopee Live Users in Indonesia. Journal of Marketing Management and Innovative Business Review. 4, 1 (Jun. 2026), 203-218. DOI:https://doi.org/10.63416/mrb.v4i1.499.