Abdussamad ZK, Faisal A, Basalamah S. HUMANIZING BRANDS IN THE DIGITAL ERA: THE ROLES OF BRAND PERSONALITY AND EMPATHIC COMMUNICATION IN SHAPING CUSTOMER LOYALTY THROUGH EMOTIONAL CONNECTION. apaji [Internet]. 2026Jul.31 [cited 2026Oct.6];8(2). Available from: https://ojsapaji.org/index.php/apaji/article/view/483