Sitti Aisyah Muthmainna K. Samma, Muhammad Asdar, and Nurdjanah Hamid, “THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR”, apaji, vol. 5, no. 1, pp. 129-137, Jul. 2023.